The message brief includes a unique Brand Formula for CHALLENGER CENTER, an elevator pitch, annotations for the elevator pitch, a sample story template, and other useful communications tools for the CHALLENGER staffs. Custom vector illustrations for the brand elements reflect the visual identity of the CHALLENGER CENTER, and act as a strong visual supplement to the unique Brand Formula.
The content of Challenger Center Message Brief 2017 has been blocked in following portfolio slides due to copyright.
Challenger Center Message brief and the methodologies and samples contained herein are intended solely for use by Challenger Center and its grantees in conjunction with Hattaway Communications, Inc.
The Hattaway team had another opportunity to create logos and visual identity system for the newly launched programs at CHALLENGER CENTER. My role as a design lead was to solve the problem with visual inconsistency throughout the overall visual identity of the CHALLENGER CENTER: Some of the program logos are similar to the current logo, where as some of the newly launched programs followed their own stylistic directions.
Ideation & Sketches
The Creative team at Hattaway went through multiple ideations, and I created multiple iterations of the initial logo concepts for the newly launched programs. These sketches are based on extensive visual and brand research with the team. The process was very collaborative within the Hattaway internal team and the CHALLENGER CENTER.
Each of the program area logos has two versions: logos in vertical composition and horizontal composition. The vertical version follows the familiar shape of the CHALLENGER CENTER'S main logo, whereas the horizontal version is more suitable and re-sizable for print collaterals.