SOCIAL CAMPAIGN / Infographic
Meeting ThisMoment
Phase I: The Rockefeller Foundation’s Covid-19 Testing & Tracing Message Campaign
Hattaway Communications and the Rockefeller Foundation created Testing & Tracing Message Handbook in the hopes to implement new methods of communication on the urgency of Covid-19 testing and tracing. To promote the launch of the handbook, I worked with the RF Communications team and created a series of social media graphics highlighting science-driven insights from the handbook.
CREATIVE / ART DIRECTION: THE ROCKEFELLER FOUNDATION
CONTENT: Eric zimmermann
design LEAD: ANGEL KIM
DESIGN SUPPORT: MONICA PIZZO
THE rockefeller foundation IN CONJUNCTION WITH HATTAWAY COMMUNICATIONS, INC. © 2020-2021 ALL RIGHTS RESERVED.
Visualizing Science-driven Insights
These social media graphics highlight insights and messages through data visualization, illustration, and typography. The specs of the graphics are suitable on any social media platforms: Facebook, Twitter, Instagram, and LinkedIn.
Phase II: Vaccine Confidence Message Brief
Hattaway Communications helped the Rockefeller Foundation to launch Vaccine Confidence Message Brief to explore what motivates high-priority audiences to get the Covid-19 vaccine. The brief includes high-level audience insights and message recommendations, and it offers tailored communications to reach communities of color.
